"Grass-fed" as a descriptor, is ambiguous.
And that's one of the most frustrating things for us, here at Hart Dairy.
There are a lot of entities (corporations, companies, producers, providers of milk, sellers of milk) that use the term "grass-fed" to promote their product, but they really won't define what grass-fed means.
To us, there needs to be more certainty in the consumer's mind about what grass-grass-fed means. There's so much confusion in trying to establish standards for "grass-fed" terminology.
Sometimes it relates to what the cows are being fed. Sometimes, it relates to whether the cows are outdoors.
We feel that the consumer needs to be clearly and concisely informed about what is in their product and how that product is made, and that includes grass-fed.
We believe there are companies out there now selling products using a grass-fed label, and they're just finding loopholes to claim "grass-fed" when the cows really aren't, in fact, being grass-fed the way we define it.
At Hart Dairy, when we say our cows are "365 grass-fed," it means that our cows are outdoors on green pasture, 365 days of the year, eating fresh grass.
It's as simple as that. And we believe it's why our milk tastes better and is more nutritious than conventional milks.
To me, if you're anywhere below that standard, you're really not providing a product that should be able to be claimed as grass-fed.